Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
You are suggesting that because the risk free rate of return is 2.5% anybody who is not obtaining that return is not invested “properly”. However, risk is a real thing and it affects investment returns, and everybody invests with different objectives in mind. I would argue that anybody pursuing financial independence that is 100% invested in ten year bonds is not properly invested because the return from that portfolio will likely only keep up with inflation (if that). Whereas somebody who is pursuing financial independence would be better served in a balanced portfolio including stocks, bonds and maybe other asset classes. This portfolio is more than likely to return less than 2.5% in any given year, but is a more “proper” asset allocation to meet his objectives than is investing 100% of the portfolio in 10 year bonds.
A reason I believe 4% is reasonable, especially for myself and for Mad Fientist readers, is because early/semi retirees will have much more flexibility than the retirees that the Financial Mentor is writing for. You’ll notice in his article that he references $2.5 million and $3.3 million nest eggs in his article. I hate to make another assumption but I assume people with nest eggs that large most likely have much higher expenses and more financial obligations (i.e. bigger mortgages, boat loans, expensive habits, etc.) so it may be harder to adjust their lifestyles when the economy changes. For me, however, if I start withdrawing 4% from my portfolio but then the market tanks, I’ll be able to move somewhere where the cost of living is less and potentially pick up part-time work that I enjoy so that I can withdraw less from my portfolio during the downturns.
At the most general level, economists may define wealth as "anything of value" that captures both the subjective nature of the idea and the idea that it is not a fixed or static concept. Various definitions and concepts of wealth have been asserted by various individuals and in different contexts.[3] Defining wealth can be a normative process with various ethical implications, since often wealth maximization is seen as a goal or is thought to be a normative principle of its own.[4][5] A community, region or country that possesses an abundance of such possessions or resources to the benefit of the common good is known as wealthy.
I think too many people become over-focused on their number, on achieving what you call basic FI and I call independence. They’re so dialed in on that that they ignore the fact that they’re gradually achieving greater independence all the time. That’s too bad. I think folks would be happier if they could take the time to appreciate their state, you know?

Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[34] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.

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