True, he could do that, but then what would he actually do? Kids are great, but until they get a bit older, they’re boring. Plus, he’s already said that this blog is already his passion project, so why give that up? Finally, this could serve as a last defense against a great depression. If stocks suddenly go in the negative, people are still going to have some free time to look stuff up online. This blog could then be the difference between him having to go back to work or being able to maintain some semblance of his lifestyle and still feed his family.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steady stream of revenue when building an affiliate website. 

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The author is opposed to charging a fee for assets under management (AUM). For a lot of beginning investors, AUM doesn’t work because they don’t have enough in assets. He makes the point that the manager will make money even if the assets go down. True. But the manager’s incentives are lined up with yours: the more your money grows, the more they get paid. That’s not necessarily the case with other way that fees are charged.
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