If the world truly is against you to the point where the entire market is upside down, or the world is going crazy, you can’t be sure your assets will remaining with you. I always tell people “If you’re index investing or properly diversified in the entire world, I’d argue you’d have bigger problems if your portfolio went to 0, like where and how to get food”

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Always disclose your affiliate relationship. Most visitors will probably understand that graphic ad will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.

Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another. 
This last stage is a concept that is rarely discussed or achieved. While I define permanent freedom as the point at which your income exceeds your expenses, such a definition is shallow and full of important assumptions. For example, if you know that you require $1,500/month to live a barebones lifestyle, and you can safely withdraw between $1,500-$1,600/month from your investment portfolio, you have technically achieved financial freedom. But have you?

It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
Since I am less than 21 months away to 55, it is a mental daily struggle to get thru the day, the week and the months. It is so depressing at work since all of my co-workers have been laidoff. There is no one for “water cooler” talk. Over IT 1000 ppl were laid off from 2012 to 2017. It can be stressful at times to support the IT systems by myself. I have hobbies to help take my mind a little off the countdown clock. We take vacations so that I can get mentally away. Since I work from home, we try to go out at least once a week for lunch. I read your site and RB40’s site NUMEROUS times a day to take my mind of work.

My mgr just told me today that I am not being transferred. I am so relieved and less anxious now that I don’t have to break in a new boss. The other boss would have been a micro mgr and that could cause me to quit. My boss wants me to stay another 3-5 years and he also wants me to work on something new so that I stay interested. Arg, no thanks! I suspect he knows I want to retire at 55 but I am not saying so.
We also keep our Safety Nets in our Betterment accounts. We do this for two reasons: 1) the money is liquid, which means we have instant access to our Safety Net if we need it, and 2) when the money is sitting in a separate account, it is less tempting to access than if it’s in our bank accounts (plus it earns a better interest rate in a safe, conservative way).

You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.  


At the beginning of this year, as I was setting investment goals I came up with $2.4M as the amount of liquid cash needed for me to say “I quit!” That would put me in the Baseline FI category. It would take a truly horrible job for me to quit and settle for budget FI. I don’t think I could handle being FI on a tight budget for too long because I would get bored due to not having enough money to pay for experiences/travel which currently bring me a lot of joy.

How to Monetize: Affiliate marketing works well when you discuss products on your blog. For our fish tank blog, we would link to all the things you need to buy for an aquarium and then when people click on that link and buy that item (and other items they purchase with it with some exceptions) you get a percentage of the purchase. Amazon Associates is the best-known affiliate marketing program, but there are others like Impact Radius, ShareASale, Commission Junction, ClickBank, and Rakuten too.

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The easiest and best way to shield your income from taxes is retirement plans. If your employer offers a 401(k) plan at work, put as much of your income into it as you can afford. At a minimum, invest up to the amount that will get you the maximum employer matching contribution. For example, if your employer offers a 50% match (3%) up to a 6% contribution by you, you should contribute at least 6% – and of course, more is always better.

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Assuming you are doing pretty well and are happy with your current standard of living, what would you need to maintain your standard of living in retirement? Knowing you are on track to accumulate a nest egg to support that lifestyle is a big win. Gold medals go to those who have accumulated enough assets, or passive income streams, to be in a position to retire well.
Cash Cow Couple is a financial website that does not offer any personalized financial advice or advocate the purchase or sale of any security or investment for any specific individual. Cash Cow Couple has advertising relationships with some of the companies mentioned on this website and attempts to take a reasonable and good faith approach to maintaining objective recommendations that are in the best interest of readers. Cash Cow Couple strives to keep all content accurate and up to date, but the financial information on Cash Cow Couple could be different from what you find when visiting a third-party financial institution, service provider or specific product’s website. All recommendations are presented without warranty. When evaluating offers, please review the financial institution’s Terms and Conditions and discuss any and all opportunities with an advisor, accountant or attorney who is familiar with your specific situation prior to implementation. Please be aware that investment markets have inherent risks, and past performance does not assure future results. For more information, please read our full disclaimer.
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